Vanguard Asset Management

Digital Product Owner• Jan 2020 to date

Working with Vanguard’s business leaders and channel marketing managers to determine the business strategy and roadmap for Vanguard’s European B2B client facing websites. Core to the role is working within an Agile framework to deliver website projects as well as product enhancements.

Highlights

•	Launched combined UK adviser and institutional site (single professional investor site) (Jan 2021)
•	Build and rollout of custom lead generation form (Jan 2021)
•	Launched German professional investor site (Oct 2020)
•	Rolled-out Adobe Launch for site tracking, social media and marketing tags (Oct 2020)
•	Developed process to incorporate accessibility and SEO optimisation in to site build (Oct 2020)
•	Launched German retail investor site (Jan 2020)

Northern Trust

Digital Marketing Manager• Aug 2009 to Nov 2019

Working across all business lines and reporting to the Head of Corporate Marketing and Communications, I'm responsible for consultation, project management and execution of a range of digital marketing tactics across the EMEA and APAC regions. Tactics include web, campaigns, email marketing, social media, mobile and video marketing.

Highlights

•	Key stakeholder and contributor: culmination of a three year project to relaunch northerntrust.com (May 2019)
•	Project lead: design, build and deployment of a proprietary capital markets research site (Sep 2018)
•	Project lead: marketing communications workstream for acquisition of UBS Fund Administration business (Sep 2017)
•	Project contributor: implement extensive changes to multiple digital assets for the Northern Trust rebrand (Jan 2016)
•	Role extended to oversee graphic and print services for EMEA and APAC (Nov 2015)
•	Project lead: selection of a new video hosting vendor and subsequent implementation (Mar 2014)
•	Project lead: redesign of the multimedia centre for the corporate website (Apr 2013)
•	Project lead: define and build out Japanese language asset management site (Mar 2012)
•	Role extended to cover digital marketing activities in APAC (Mar 2011)
•	Project lead: design, build and deployment of a dedicated mobile site (Feb 2010)
•	Roll-out email marketing platform (ExactTarget) in the EMEA region (Nov 2009)

Cazenove Capital Management

Web Manager • Jan 2009 to Aug 2009

Reporting to the Head of Marketing, the Web Manager role was a six month contract to lead the development of the redesigned Cazenove Capital Management site and rebuild it in to a newly acquired content management system.

I was also responsible for managing content updates to the corporate site, microsites, campaign pages and the intranet.

Highlights

•	Built redesigned site (www.cazenovecapital.com) and all microsites on their content management system (Jun 2009)
•	Developed and briefed post launch enhancements (Jul 2009)
•	Redesigned and built template prototype page for intranet using CSS layout (Apr 09)
•	Competitor benchmarking project using the Forrester methodology (Mar 09)

Middlesex University

Online Marketing Manager• Nov 2008 to Jan 2009

The Online Marketing Manager role was a three month contract reporting to the Head of Marketing. I was primarily responsible for managing the maintenance and development of a public-facing site, addressing the needs, and supporting the objectives of all stakeholders.

Towards the end of my contract, I was responsible for creating a detailed requirements document for the redesign and development of a public-facing site.

Highlights

•	Documented a framework for development of a new site, content management system and hosting solution (Dec 2008)
•	Competitor benchmarking project using the Forrester methodology (Nov 2008)

HSBC Global Asset Management

UK eBusiness Manager• Sept 2005 to Oct 2008

Working closely with the web development team and reporting to the Head of Wholesale Marketing, I was responsible for planning, coordinating and implementing the ebusiness strategy for the asset management business in the UK.

The role primarily focused on support for intermediaries and to a lesser extent, for institutions and end-investors. I was responsible for two direct reports; a graphic designer and digital content manager.

Highlights

•	Business case approved to demise third party site and develop in-house, saving £60,000 annually (Sept 2008)
•	Took responsibility for the redesign and development of a climate change campaign site (Sept 2008)
•	Project managed the design, build and development a campaign site to promote the SICAV fund range (Aug 2008)
•	Coordinated the redesign and launch of all UK sites, plus International as part of the business rebrand (Jun 2008)
•	Briefed and worked closely with an agency to create a campaign site for a multi-manager product range (Nov 2007)
•	Reviewed the use of 3rd party online tools; recommendations created savings of £55,000 annually (Sept 2007)
•	Reviewed and restructured the ebusiness function, saving £50,000 annually (Jun 2007)
•	Coordinated the redesign and launch all UK sites, plus International. Completed project on time and within budget (Nov 2006)
•	Worked as part of a team to launch an institutional portfolio enquiry tool (Mar 2006)

Merrill Lynch Investment Managers (now Blackrock)

Internet Marketing Manager• Jun 2003 to Sept 2005

Reporting to the Head of eMarketing, EMEA, my primary responsibility was working closely with a number of regional offices to manage content updates and site enhancements across nine European language sites, including, German, French, Spanish, Polish, Dutch and Italian.

I was also tasked with leading the development and implementation of a client online valuation tool available in three languages; English, German and French.

Highlights

•	MLIMs' online valuation service: Successfully completed first and second phase of development on-time and on-budget
•	Implemented the redesign and branding across Austrian, German, Italian and International sites
•	Project managed the build and development of the Netherlands site using existing templates
•	Set-up a sponsored link on Google which generated in excess of 70,000 impressions over four months
•	Produced new format and layout for monthly and quarterly site report templates
•	Passed the Investment Management Certificate (IMC)
•	Promoted to Assistant Vice President (Jan 2005)

The Mortgage Works

eMarketing Content Producer• Dec 2000 to Jun 2003

Reporting to the Marketing Director, I had sole responsibility for the corporate site in terms of usability, functionality, content and design. This role required extensive liaison with IT, key stakeholders and external agencies.

Highlights

•	Conducted research and documented requirements for an integrated online mortgage application and tracking service
•	Coordinated the redesign, build, content and launch of the site as part of the business rebrand
•	Recommendations approved by the Board for the implementation of a group Contact Management System
•	Support and training for the successful migration of the CMS to Portman's Head Office
•	Created product pages and developed a mortgage calculator as part of a relaunch of the mortgage product range